About GB2GB
A public-led movement dedicated to restoring trust in media through transparency, accountability, and factual reporting.
Our Mission
To empower the British public with the tools, knowledge, and resources to understand media behaviour, challenge bias and distortion, and hold broadcasters accountable to the highest standards of accuracy and fairness.
Our Story
GB2GB began as a grassroots initiative in Gorton and Denton, born from a simple observation: the public deserved better from their news media. What started as local monitoring of coverage has grown into a nationwide network of concerned citizens.
Today, GB2GB is part of a larger Fair Media Network, connecting communities across the United Kingdom who share a commitment to media accountability. We remain independent and non-partisan, applying the same standards to all outlets regardless of their political leaning.
Our strength lies in our collective approach. We are not a single voice but a movement of many voices, united by a belief that truth and fairness should be the foundation of all public discourse.
Our Values
The principles that guide everything we do
Integrity
We hold ourselves to the same standards we expect from media. Our work is honest, transparent, and accountable.
Clarity
We communicate in plain language, making complex media issues accessible to everyone.
Courage
We are not afraid to challenge powerful interests when they fail to serve the public.
Public Service
Everything we do is in service of the public interest, not political or commercial agendas.
Our Approach
How we work to achieve meaningful change
Factual Analysis
Every claim we make is backed by evidence. We document, verify, and present information clearly.
Public-First Mindset
The public interest guides every decision we make. We exist to serve communities, not ourselves.
Clear Communication
We translate complex media behaviour into understandable insights for everyday people.
Long-Term Legacy Building
We are building institutions and practices that will outlast any individual campaign.
Who We Are
GB2GB is a collective movement, not a platform for individual personalities. We believe that the focus should always be on the work, not on who does it. Our contributors come from all walks of life: journalists, researchers, educators, and everyday citizens who care about media integrity.
By remaining anonymous as individuals, we ensure that our message is judged on its merits, not on personal biases. This is about the public, for the public.